Our services

We help you uncover human insight across the following business challenges:

Brand Research

Understanding your brand’s position in the market is essential for crafting impactful strategies that resonate with your audience. Our brand research services are designed to provide you with a 360-degree view of your brand’s strengths, opportunities, and areas for improvement.

Exploratory Foundational Learning
We delve into the core essence of your brand by uncovering its foundational elements. This phase helps us build a robust framework that supports informed decision-making and brand evolution.
Functional and Emotional Brand Benefits Assessments
By analyzing both tangible (functional) and intangible (emotional) benefits, we help you understand how your brand connects with your audience on multiple levels. This ensures your messaging aligns with customer expectations and aspirations.

Contextual Assessments and Understanding
Context matters. We explore how your brand operates within its unique environment—whether it’s cultural, market-specific, or industry-specific—to identify opportunities for differentiation and growth.
Brand Awareness, Perceptions, and Positioning Concept Testing
Gain insight into how your brand is perceived by your target audience. We assess brand awareness, analyze consumer perceptions, and test potential positioning concepts to ensure alignment with your strategic goals.

User / Customer Experience

Creating exceptional user and customer experiences is essential for building loyalty and driving success. Our research focuses on uncovering key factors that influence customer behavior and ensuring seamless interactions across every touchpoint.your brand’s position in the market is essential for crafting impactful strategies that resonate with your audience. Our brand research services are designed to provide you with a 360-degree view of your brand’s strengths, opportunities, and areas for improvement.

Motivations and Barriers to Uptake
We explore what drives customers to engage with your brand and identify obstacles preventing them from fully embracing your products or services. This insight helps you fine-tune strategies to enhance customer appeal and satisfaction.
Customer Journeys, Needs, and JTBD (Jobs to Be Done) Assessments
Understanding the customer journey is critical to meeting their needs. We map out every step of their experience while assessing the jobs they seek to accomplish through your offerings. This helps you provide targeted solutions that align with their expectations.
User / Shopper Experience
By analyzing the shopper journey, we identify areas where your brand can improve to create a more intuitive and enjoyable experience for users. Whether in-store or online, we help you craft experiences that leave lasting positive impressions.

Target Customer Deep-Dives
Gain a deeper understanding of your target audience through comprehensive research. We uncover their preferences, behaviors, and expectations, equipping you with the insights needed to tailor your strategies effectively.
Holistic User Experience
Analysis Across All Touchpoints From your website and apps to physical stores, products, and customer service interactions, we evaluate the user experience at every touchpoint. This ensures that your brand delivers consistent, high-quality experiences that exceed customer expectations.

Innovation Research

Innovation is the key to staying ahead in today’s competitive landscape. Our innovation research services are designed to uncover opportunities, refine ideas, and optimize products to meet market needs effectively.

Needs, Pain Points, and Gaps Identification
We analyze your target audience to identify unmet needs, frustrations, and gaps in the market. These insights guide the development of innovative solutions that address real challenges and create meaningful value.
Concept and New Product Development and Optimization
From initial brainstorming to market-ready solutions, we support the development of concepts and new products. Through iterative testing and feedback, we ensure that your ideas are refined and optimized for maximum impact and acceptance.

Concept and Product Fit Analysis
We evaluate the alignment of your concepts or products with market expectations and consumer needs. By testing product fit, we help you minimize risk and maximize the likelihood of success before launch.
Packaging Design Development and Optimization
Packaging plays a critical role in consumer decision-making. Our research focuses on creating packaging designs that resonate with your audience, stand out on shelves, and communicate your brand's value effectively. Through testing and refinement, we ensure your packaging design drives engagement and purchase intent.

Creative Research

Creative research ensures your brand messaging and communications are impactful, relevant, and resonate with your target audience. By leveraging data-driven insights, we help you craft and refine creative strategies that effectively connect with consumers.

Messaging and Communications Development and Optimization
We work with you to develop compelling messaging and communication strategies that align with your brand values and audience expectations. By testing and refining these messages, we ensure they are clear, engaging, and impactful.
Communication Testing: Relevance, Resonance, Fit, and Connection
Our communication testing evaluates how well your content connects with your audience. We analyze its relevance to their needs, its emotional resonance, its fit with your brand identity, and its ability to foster meaningful connections. This process guarantees that your communications are both effective and authentic.

Integrating attitudinal (subjective experiences, like user opinions or feelings) and behavioral (observed behavior) dimensions to provide a holistic understanding of your consumer